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China Poultry Market Overview

China is one of the largest and most dynamic poultry markets in the world. The market has witnessed significant growth due to rising domestic consumption, modernization of poultry farms, and increasing export opportunities.

Market Size and Growth

According to industry reports, the Chinese poultry market is expected to exceed CNY 664.9 billion in 2024, growing approximately 12% year-on-year. (sohu.com)
In the long term, the market is projected to grow at a 3.2% CAGR. (sohu.com)
Broiler chickens are the main product, and industrialized, large-scale production is expanding rapidly. (chinairn.com)

Production and Supply

In 2024, China’s broiler output reached 17.34 billion birds, up 3.1% from the previous year. (feedtrade.com.cn)
The breeding stock (grandparent and parent stock) capacity continues to expand. (feedtrade.com.cn)
Falling feed costs have helped reduce production costs and improve profitability. (feedtrade.com.cn)

Consumption and Demand

Poultry meat consumption continues to rise. In 2024, consumption reached 26.67 million tons, up 2.9% year-on-year, with per capita consumption also increasing. (feedtrade.com.cn)
Poultry is increasingly seen as a healthy, high-protein, low-fat meat choice. (chinairn.com)
Recovery in the restaurant and tourism sectors further boosts poultry demand. (feedtrade.com.cn)

Import and Export Trends

Imports: In 2024, poultry imports decreased to 987,000 tons, down 24.6% from the previous year. (feedtrade.com.cn)
Exports: Chinese poultry exports increased significantly in 2024. (indexbox.io)
China approved 106 US pork and poultry plants for export in 2025. (reuters.com)
Trade with some South American countries may be affected by animal disease and quarantine policies. (reuters.com)

Industry Competition and Key Players

The market is shifting from “scale competition” to “value competition.” Large poultry companies compete in technology, biosecurity, and supply chain management. (chinafeedm.com)
Major production provinces include Shandong, Guangdong, Henan, and Guangxi. (chinairn.com)
Automation and smart farming are being adopted to improve efficiency and reduce costs. (sohu.com)

Risks and Challenges

Avian influenza poses a major threat to the poultry sector. (gdaav.org)
Price fluctuations due to oversupply and cost changes may pressure profitability. (sohu.com)
Trade policies and quarantine changes can affect import/export businesses. (reuters.com)
Environmental and biosecurity issues require long-term attention as large-scale production increases.

Future Opportunities

Export Potential: China’s poultry export can expand with technological and cost advantages. (indexbox.io)
Technological Innovation: Smart poultry farming using IoT and robotics improves efficiency and risk management.
High-End Products: Organic and specialty local breeds can attract premium consumers.
Domestic Demand: Rising middle-class population and consumption upgrades support long-term market growth.

Conclusion

China’s poultry market has a solid domestic demand base, mature industry structure, and export potential. Challenges such as avian influenza, price fluctuations, and trade restrictions exist, but technology adoption, value-added products, and risk management can drive sustainable growth.

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